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在品牌全球化迈入新阶段之际,香港航海资本管理有限公司旗下蓝海平台持续推进多元化布局,正式启动水果板块项目

栏目:财经   作者:吴起    发布时间:2025-04-18 09:25   阅读量:8799   会员投稿
在品牌全球化迈入新阶段之际,香港航海资本管理有限公司旗下蓝海平台持续推进多元化布局,正式启动水果板块项目

在品牌全球化迈入新阶段之际,香港航海资本管理有限公司旗下蓝海平台持续推进多元化布局,正式启动水果板块项目。

As global brand expansion enters a new phase, Blue Ocean Platform, under Hong Kong Sailing Capital Management Co., Ltd., is accelerating its diversified development and has officially launched its Fruit Business Division.

2025年4月13日,蓝海平台与好来团队签署独家授权推广合作协议,标志着平台生鲜类目战略正式落地,由好来团队担任首个、也是目前唯一的战略推广合作团队,共同开拓全球生鲜市场新蓝海。

On April 13, 2025, Blue Ocean Platform signed an exclusive promotion authorization agreementwith the Haolai Team, officially initiating its strategic deployment in the fresh produce sector. The Haolai Team becomes the first and currently only strategic promotional partner, joining forces to explore new opportunities in the global fresh produce market.

蓝海平台由香港航海资本全资打造,致力于为中国品牌提供全球化赋能。此次水果板块的开放,是“品牌出海 + 本地孵化”双引擎战略的又一次深度实践。

Fully invested and developed by Hong Kong Sailing Capital, Blue Ocean is committed to empowering Chinese brands on a global scale. The launch of the fruit category represents another milestone in the company’s dual-engine strategy of "Brand Globalization + Local Market Incubation".

平台将依托其在国际资源整合、品牌策划、跨境营销和数字推广等方面的专业优势,为水果类目构建完整的市场推广链条,助力好来团队实现从供应链对接到市场转化的高效闭环。

Leveraging its expertise in international resource integration, branding, cross-border marketing, and digital promotion, the platform will establish a complete marketing chain for the fruit division, helping the Haolai Team achieve efficient transformation from supply chain integration to market conversion.

此次合作协议为期五年,既是蓝海对全球消费升级趋势的战略回应,也体现了平台对好来团队专业能力与发展潜力的高度认可。

The five-year agreementreflects Blue Ocean’s strategic insight into global consumption upgrades, and its strong confidence in the Haolai Team’s capabilities and growth potential.

我们相信,蓝海与好来团队的合作不仅将加速优质水果品牌的全球传播,也将为更多农产品“走出去”探索可复制的国际化推广路径。

We believe this partnership will not only accelerate the global reach of premium fruit brands, but also serve as a replicable model for helping more agricultural products expand into international markets.

蓝海之大,不止于想象。未来已来,与有梦想、有实力的团队同行,正是我们共同的航线。

The vast Blue Ocean is beyond imagination. The future is now — and we’re sailing it together with visionary, capable partners.

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