Leads Technologies Limited

Leads Technologies Limited (Leadstec) is a digital technology company headquartered in Hong Kong. The company focuses on providing digital experience and transformation services, including content management systems, digital marketing, data analytics, and enterprise solutions. Its offerings combine proprietary tools with products from international software vendors.

History

2015 Leads Technologies was founded in Hong Kong (headquarters) and Guangzhou.

2016 Formed a team focused on Adobe solutions.

2017 Recognized as an Adobe Bronze Solution Partner.

2018 Established an in-house UX and UI design team.

2019 Introduced a proprietary ERP system.

2020 Received certification as a Specialized Adobe Experience Manager Partner.

2023 Launched AI Secretary, a no-code chatbot platform.

2024 Established a branch office in Taiwan.

Products

Leads Technologies provides a range of digital solutions by integrating third-party software and in-house developed tools.

Third-party Products

Adobe Experience Manager (AEM): Content and asset management platform

Adobe Analytics: Web and customer behavior analytics

Adobe Target: Personalization and A/B testing tool

Adobe Campaign: Cross-channel marketing management

Adobe Commerce: E-commerce platform

Adobe Audience Manager: Data management platform for audience segmentation

Adobe Experience Platform: Centralized data platform

Adobe Real-time CDP: Customer data platform for real-time insights

Adobe Journey Optimizer: Cross-channel journey orchestration

Adobe Customer Journey Analytics: Unified data analysis for customer journeys

Magnolia CMS: Content management system

Google Analytics: Web analytics service

Proprietary Products

AI Secretary: A chatbot platform integrated with Line, WeChat, and WhatsApp, designed for no-code deployment and content-based interactions

Leadstec ERP: Enterprise resource planning system developed for internal and external use

Adobe Campaign WeChat Connector: A custom-built connector for messaging integration

Services

Leads Technologies offers services across multiple areas of digital implementation and optimization:

UX/UI Design

Frontend Development

SEO & SEM Optimization

Web Analytics

Website Performance Testing & Optimization

Content Strategy & Translation-based Creation

Java Application Development

Marketing Automation & Personalization

Notable Projects

Hong Kong Tourism Board (HKTB)Developed a multilingual tourism promotion platform using Adobe Experience Manager (AEM) Sites, integrated with third-party systems including SSO, coupon systems, and analytics platforms.

China CITIC Bank International (CNCBI)Implemented digital forms using AEM Forms to support paperless workflows for banking services.

Television Broadcasts Limited (TVB)Used Adobe Analytics and Audience Manager to enhance viewer segmentation and support data-driven programming strategies.

Hong Kong Baptist University (HKBU)Redesigned the university's official website with AEM as a Cloud Service, incorporating content governance, multilingual support, and analytics integration.

Huawei Consumer Business GroupDeployed over 90 regional websites using AEM Sites with reusable components and implemented AEM Assets to centralize global digital asset management.

OnePlusImplemented modular content components and multilingual localization support across multiple regional websites using Adobe Experience Manager.

Construction Industry Council (CIC)Unified two legacy sites into one responsive platform using AEM Cloud Service, adding editorial tools, translation features, and improved search functionality.

Partnerships

Leads Technologies is listed as an official partner of several international software providers.

- Adobe: Solution Partner with specialization in Adobe Experience Manager

- Magnolia: Certified Magnolia CMS Partner

Innovation

In 2023, Leads Technologies introduced AI Secretary, a chatbot solution that integrates with messaging platforms and leverages generative AI to support content-based user interactions.

Recognition

The company has received certifications and partner recognition from Adobe and Magnolia for its work on enterprise digital experience solutions.